When did you last look at your own website and feel proud of it? If you hesitated before answering, your visitors noticed too.
Website visitors form an opinion about your business in under 50 milliseconds. That judgment is almost entirely visual and experiential. If your site loads slowly, looks dated compared to your competitors, breaks on mobile, or fails to communicate your value clearly within the first few seconds, those visitors leave without ever engaging with what you actually offer.
The harder truth is that most business owners know their website is underperforming. They put off the redesign because it feels like a huge project, because they’re worried about losing search rankings, or because they’ve had a bad experience with an agency that delivered something that didn’t live up to expectations.
We understand all of those concerns and we address every single one of them before we touch anything on your site. At Logicade, a website redesign is a complete business transformation built on strategy, data, and a clear understanding of the outcomes your business needs to achieve.
Your website was last redesigned more than three years ago and the design has not evolved since.
Mobile visitors are getting a poor experience with text too small to read, buttons too small to tap, and content that requires horizontal scrolling.
Your bounce rate is high and visitors are leaving your site within seconds of arriving without engaging with any content.
Your conversion rate, the percentage of visitors who contact you, book a call, or buy something, is below your industry benchmark.
You’re embarrassed to send potential clients to your website, which means you are self-sabotaging your own sales process.
You're probably already getting some traffic. A properly redesigned website converts a higher percentage of those visitors into leads and customers. Better UX, clearer calls to action, and strategically structured user journeys can double or triple conversion rates without a single extra dollar spent on advertising.
Every second of additional load time costs approximately 7% of conversions according to industry research. We build redesigned websites that are lean, fast, and technically optimized from the ground up. Faster sites rank higher on Google, retain visitors longer, and convert more reliably across every device.
If your current site was built before 2018, chances are it was designed for desktop first. Over 60% of web traffic now comes from mobile devices. We design and develop with mobile as the primary experience, ensuring every visitor on every screen size gets a flawless, frustration-free interaction with your brand.
A poorly executed redesign can destroy years of hard-earned search rankings overnight. We audit your current SEO performance in full before touching a single URL, preserve your existing structure or implement proper 301 redirect mapping, and build the new site on a technically stronger SEO foundation than the old one.
Most businesses are significantly better at what they do than their website suggests. A professional redesign communicates the quality, expertise, and trustworthiness that wins deals. Your website is often the first touchpoint a prospect has with your business and first impressions are permanent.
Most websites that have evolved organically over years have no strategic user flow. Different audiences land on different pages with no coherent path to conversion. We redesign with clear, intentional journeys for each audience segment, each service, and each conversion goal that matters to your business.
We analyze your existing site's traffic data, search rankings, conversion metrics, heatmaps, user behavior recordings, and technical health before we write a single word of a brief. You get a clear, evidence-based picture of exactly what is working, what is failing, and what the redesign needs to prioritize.
We map how users currently navigate your site, identify the pages where they drop off, and pinpoint the specific points of friction preventing conversion. The new architecture is built around cleaner, more intuitive journeys that reduce confusion and increase the likelihood of visitors taking the actions you want.
Fresh, modern design that genuinely reflects your brand positioning and speaks to your target audience. Not a template refresh. A real design system built for your business, covering typography, color language, spacing, visual hierarchy, and component libraries that remain consistent across every page.
Built for the real world where the majority of your visitors arrive on their phones. Every breakpoint is thoughtfully designed, every interaction is touch-optimized, and every layout adapts perfectly regardless of screen size or device type.
The new site launches fast and stays fast. We implement caching strategies, image optimization pipelines, lazy loading, CDN integration, and code minification as baseline requirements on every project, not optional extras.
Full URL mapping and redirect implementation, metadata and canonical tag migration, schema markup setup, heading structure review, and complete technical SEO configuration on the new site. Your search rankings are protected and positioned to improve from launch day.
Google Analytics 4 goal configuration, Google Search Console setup, Google Tag Manager implementation, heatmap tool installation, and conversion tracking for every key action on the site so you can measure performance clearly from day one.
We migrate all existing content to the new site and can provide conversion-focused rewriting for key pages if your current copy is not performing. Our writers match your brand voice while applying persuasion principles that move visitors toward taking action.
We follow a structured process on every redesign project. No surprises, no missed expectations, and nothing moves to the next stage without your explicit sign-off.
Cross-browser testing, mobile device testing, performance auditing, redirect testing, SEO technical review, and conversion tracking verification before we present the final build for your approval.
This is the question we get asked most often, and it deserves a thorough answer because SEO protection during a redesign is not just a promise. It is a detailed technical process that we follow on every project without exception.
Full SEO audit of the existing site before any work begins. We document every URL that receives organic traffic, every keyword that generates impressions, and every backlink pointing at your domain.
URL structure preservation wherever possible. If your existing URL structure is sensible, we maintain it exactly. If there are structural changes necessary for the new site, we map every changed URL to its new equivalent.
301 redirect implementation covering every URL change. We test every redirect before launch to confirm all traffic flows correctly to the right destination with no redirect chains or broken links.
Metadata migration with review and improvement. All existing title tags and meta descriptions are migrated, reviewed against current keyword targeting, and improved where we identify opportunities.
Schema markup implementation on the new site covering the page types relevant to your business.
Google Search Console and Analytics monitoring in the weeks immediately following launch, watching for any unexpected ranking movements and responding quickly if anything requires attention.
Before anything is redesigned, we run a full SEO audit and document your entire existing organic equity. We put a detailed technical process behind our SEO protection promise, not just words.
We do not start in Figma. We start with your business goals, your audience data, and your conversion objectives. Every visual and structural decision made during the redesign is grounded in strategy and intended to produce measurable outcomes.
You will see wireframes before mockups, mockups before development, and a staging environment before launch. Nothing is presented as a finished product and then defended. You are a genuine collaborator throughout the entire process.
Law firms, consultancies, and accountancy practices that need authority-building redesigns generating more qualified consultation bookings.
Software and technology businesses requiring redesigns that communicate complex solutions clearly and convert enterprise decision-makers.
Medical practices and health brands needing trust-focused redesigns that convert online visibility into booked patient appointments.
Online retailers needing redesigns that increase average order value, reduce cart abandonment, and grow revenue from existing traffic levels.
Course providers and coaching businesses needing redesigns that drive enrollment through clearer value communication and streamlined signup flows.
Property agencies and developers needing redesigns with updated listing functionality, stronger lead capture, and modern design that builds buyer confidence.
Only if it is executed without proper SEO migration processes in place. We run a comprehensive SEO audit before starting, preserve all URL structures wherever possible, implement properly mapped 301 redirects for every URL change, and build the new site on stronger technical SEO foundations than the existing one. The majority of our clients see ranking improvements in the weeks following a well-executed redesign, not losses.
A standard business website redesign typically takes 4 to 6 weeks from project kickoff through to launch. Larger sites with more pages, more complex functionality, significant content migration requirements, or e-commerce components generally take 8 to 12 weeks. You will receive a realistic, week-by-week timeline during your initial consultation.
Yes. We build the entire redesign on a separate staging environment while your existing website remains fully live and operational. Your customers continue to access your current site without any interruption until we have both approved the new version and are ready to make the switchover.
We handle partial redesigns too. If specific pages such as your homepage, service pages, or checkout funnel are underperforming, we can redesign those sections specifically while leaving the rest of the site intact. This is often a highly cost-effective way to achieve significant conversion improvements quickly.
Not necessarily. We can work with your existing content while improving its structure, presentation, and strategic positioning on each page. If your existing copy is weak or failing to convert, we also provide conversion-focused copywriting. We will assess what needs to be updated during the discovery and audit phase.
We establish clear baseline metrics from your current site before starting, covering traffic, conversion rate, bounce rate, page speed, and keyword rankings. After launch we track the same metrics on the new site so you have a direct, apples-to-apples comparison of performance. We also set up heatmaps and session recording so you can watch how real visitors interact with the redesigned experience.
